The CARE organisation asked us to create a print ad that will help and make people donate. We’ve decided to create a print with a strong and powerful message. And because everything we do is data driven, we’ve created the first print that contains the same nutrient intake of an average african inhabitant.

The first fully edible print ad. Our #EatThisPaper campaign reached almost a million people (935 826) in the digital world only. In only two months we have gained incredible AVE 202 808 CZK.

Agency: KINDRED.
Creative Director: Nikola Foktova
Art Director: Adam Citta
Photography: Michaela Polcikova
Voiceover: Justin Hamilton Salem
Edit: Dominik Dvorak