At the occasion of the New Year 2019 we have prepared for our clients a holographic experience. We sent them a simple plastic reflector in the envelope together with an instructions card explaining what to do:
- assemble the reflector
- open the website www.kindred.cz/somethingimportant on your smartphone
- follow the instructions on the website
Simple plastic reflector attached to the screen of a smartphone created a holographic illusion of our directors speaking to the clients while levitating above their phones. The response was breathtaking. Even our biggest competitors asked us to send them a projector to try and gave us some kudos for an innovative idea.
English version – source video
Czech version – shot through the projector
Client: KINDRED.
Creative Lead: Nikola Foktova
Realisation: Dominik Dvorak