SaltPay asked me to create a visual style for their hackathon event.
Utilising pixel art style together with existing company colours and fonts allowed me to combine the elements of salt, playfulness and internet meme subculture in a fresh fancy look.
One of the main pillars of the campaign was an animated meme of Salt Bae, a Turkish butcher, chef, food entertainer and restaurateur whose technique for preparing and seasoning meat became a symbol of mastering one’s craft.
A hackathon is a sprint-like design event wherein computer programmers and others collaborate intensively on software projects. Wikipedia
Logo combining the company typography with pixelated font, which represents the playfulness and the digital culture
Motion variant for a website header, explaining the event's name
Serie of print posters targeted at potential competitors.
Social media posts
Animated social media posts targeted at potential competitors
Minimalistic t-shirt design
Stickers using the pixel art iconography